Stories make people feel, see, they make people use their inner-senses. Studies demonstrate that stories can change our attitudes, beliefs, and behaviors. Findings from the area of neurobiology reinforce the above by showing that being exposed to successful narratives increases oxytocin in our blood (a neurochemical related with kindness that motivates cooperation). So, a story will capture people's hearts by first attracting their brains. Global business titans such as Apple, IKEA, Coca-cola, Youtube, Facebook, invest millions of dollars in the area called brand storytelling because they know that content cannot be pushed into the brain, it must be pulled in. Stories have that pull-in function.

In this speech Savvas introduces the fundamental mechanics of the 3-dimensional storytelling method.

• Emotionally charged events.
• Creating a multisensory experience.
• Clarity, accuracy, minimalism.
• The Armageddon moment of your story.
• Does size matter?
• Drive your point home.