In our today’s fast-paced technological world everyone communicates but only a few people connect. When people can truly connect, every moment they spend with others, they can make it valuable, and if they are in business, they can make it profitable. This keynote demonstrates how attention shapes our reality and how we can transform technological distractions into competitive advantage. Specifically, the audience will have the chance to learn about the importance of avoiding split attention effects, brain research on our attention span, and the neurochemistry of strategic storytelling. Finally, the speech introduces 5 science-based tools to engage anyone’s attention.